AS ISO 20252:2019 PDF

The objective of this Standard is to establish the terms, definitions and service requirements for service providersconducting market, opinion and social research, including insights and data analytics.

This document was prepared by Technical Committee ISO/TC 225, Market, opinion and social research.

This third edition cancels and replaces the second edition (ISO 20252:2012), which has been technically revised, and ISO 26362:2009 whose technical content has been included in this document. The main changes to the previous edition are as follows:

— the document has been completely restructured, with a core clause (Clause 4) applicable to all service providers, regardless of methodologies provided, and six separate annexes (Annexes A to F), each covering requirements relating to one of the globally-recognized research methodologies;

— Clause 3 has been updated;

— technical content has been updated to reflect new or modified research practices and new content has been added to Annex A and Annex D.