AS ISO 20252:2018 PDF

The objective of this Standard is to establish terms and definitions and service requirements for organizations and professionals conducting market, opinion and social research. Non-market research activities, such as direct marketing, are outside the scope of this International Standard.

The principal objective of international standardization is to facilitate business development and growth, particularly between different national and regional markets. The intention of this International Standard is to follow a linear structure to ensure that its implementation leads to continual improvement of market, opinion and social research and to harmonize other national standards already available.