The purpose of this standard is to define the minimum requirements for establishing an effective communication and customer relations plan for a water and/or wastewater utility. An effective plan enhances the general public perception of the utility through frequent and focused communication with utility customers and stakeholders. Among the many benefits of a communication and customer relations plan are increased understanding and support of sustainable rate structures; greater tolerance for service interruptions; better cooperation to keep construction projects on schedule; and improved response to customer-billing issues, resulting in timely payment of bills.

This standard can be referenced in establishing and maintaining an effective communication and customer relations plan for water and/or wastewater utilities. Because each utility's issues, audiences, and organizational structure are unique, this standard provides broad guidelines. Referencing these guidelines, a utility should thoughtfully and strategically design a communication and customer relations plan that meets the utility's needs.